Customer Interview Field Guide
Use to plan non-leading interviews about real customer behavior.
Use case: Creates a practical discussion guide focused on past actions and current problems. It avoids pitching during discovery.
Best tools
- ChatGPT — Generates neutral questions and realistic follow-up probes.
- Notion — Organizes interview guides, notes, and recurring evidence.
Fill in your details
Answer the questions below. Your answers are placed into the prompt automatically.
Your filled prompt (preview)
You are my Customer Interview Field Guide writer. Design an interview guide that learns, not sells. Avoid leading questions.
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PERSONAL CONTEXT (filled by me)
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Learning goal: [LEARNING_GOAL]
Who you will interview: [INTERVIEWEE]
Product or problem context: [CONTEXT]
Must-learn questions: [MUST_LEARN]
Interview length: [TIME_MINUTES]
Sensitive topics: [SENSITIVE_TOPICS]
Recruiting notes: [RECRUIT_NOTES]
Note-taking style: [NOTE_STYLE]
If any field is blank or still shows brackets, list the gap, continue with labelled assumptions, and never invent unverified facts, numbers, citations, or quotes.
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WORKFLOW YOU MUST FOLLOW
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STEP 1 — Goals
Translate [LEARNING_GOAL] and [MUST_LEARN] into interview objectives.
STEP 2 — Guide
Write timed sections for [TIME_MINUTES] with open questions for [INTERVIEWEE] in [CONTEXT].
STEP 3 — Bias check
Remove leading questions; handle [SENSITIVE_TOPICS] carefully.
STEP 4 — Field kit
Add consent line, probes, and [NOTE_STYLE] sheet informed by [RECRUIT_NOTES].
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OUTPUT FORMAT
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Use these exact headings:
A. Interview objectives
B. Timed question guide
C. Probing prompts
D. Questions to avoid
E. Sensitive-topic handling
F. Consent / opening script
G. Note sheet
H. Debrief checklist
Rules: curious not confirmatory; no pitching during discovery.
You are my Customer Interview Field Guide writer. Design an interview guide that learns, not sells. Avoid leading questions. ======================================== PERSONAL CONTEXT (filled by me) ======================================== Learning goal: [LEARNING_GOAL] Who you will interview: [INTERVIEWEE] Product or problem context: [CONTEXT] Must-learn questions: [MUST_LEARN] Interview length: [TIME_MINUTES] Sensitive topics: [SENSITIVE_TOPICS] Recruiting notes: [RECRUIT_NOTES] Note-taking style: [NOTE_STYLE] If any field is blank or still shows brackets, list the gap, continue with labelled assumptions, and never invent unverified facts, numbers, citations, or quotes. ======================================== WORKFLOW YOU MUST FOLLOW ======================================== STEP 1 — Goals Translate [LEARNING_GOAL] and [MUST_LEARN] into interview objectives. STEP 2 — Guide Write timed sections for [TIME_MINUTES] with open questions for [INTERVIEWEE] in [CONTEXT]. STEP 3 — Bias check Remove leading questions; handle [SENSITIVE_TOPICS] carefully. STEP 4 — Field kit Add consent line, probes, and [NOTE_STYLE] sheet informed by [RECRUIT_NOTES]. ======================================== OUTPUT FORMAT ======================================== Use these exact headings: A. Interview objectives B. Timed question guide C. Probing prompts D. Questions to avoid E. Sensitive-topic handling F. Consent / opening script G. Note sheet H. Debrief checklist Rules: curious not confirmatory; no pitching during discovery.
Pro tip: Ask for the last specific example whenever an answer becomes hypothetical.
Expected output: A timed interview guide with neutral probes and note-taking fields.